Adoptamos un enfoque holístico de los complejos aspectos de administrar una organización de noticias, brindando inteligencia de mercado, oportunidades de networking, asistencia financiera, y capacitación en liderazgo, negocios y tecnología.
¿Qué tan complejo y tan útil es medir los impactos en medios digitales independientes? Nuestra directora de impacto, Soledad Zavala, preparó una guía de aprendizaje y pasos seguros para que incluyas este proceso en tu medio.
de retorno promedio obtenido a partir de los fondos otorgados
“Ojalá hubiera encontrado a SembraMedia cuando comencé a trabajar en mi organización de noticias”.
“LíderShift llegó justo en el momento en que lo necesitaba. Como periodistas estamos acostumbrados a aprender de forma individual, acá aprendí que podemos hacerlo en equipo. Quiero destacar a las guías y las herramientas que nos dieron, fueron lo mejor que me pudo suceder. Algunas las uso automáticamente, son parte de mi rutina”.
“Desde el desarrollo de los contenidos hasta la ejecución de cada paso, ha sido muy satisfactorio darme cuenta que con la asesoría apropiada, una programación lógica y constancia una idea puede transformarse en una iniciativa concreta. Sobre todo, que esa iniciativa tiene un lugar donde merece existir”.
“Participamos de otros programas pero nunca recibimos tanto apoyo estratégico en todas las áreas del medio. Es un montón de acompañamiento para mejorar a lo interno. Estoy incorporando muchísimas herramientas. (…) Antes resolvíamos sobre la marcha, ahora pensamos más estratégicamente”.
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